{"id":9890,"date":"2025-12-17T13:45:00","date_gmt":"2025-12-17T13:45:00","guid":{"rendered":"https:\/\/acebookpublishers.com\/blog\/?p=9890"},"modified":"2026-01-13T13:40:05","modified_gmt":"2026-01-13T13:40:05","slug":"how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers","status":"publish","type":"post","link":"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/","title":{"rendered":"How Authors Can Use Amazon Ads in 2025 to Target Real Buyers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9890\" class=\"elementor elementor-9890\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1596b0f e-flex e-con-boxed e-con e-parent\" data-id=\"1596b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fab2b51 e-con-full e-flex e-con e-child\" data-id=\"fab2b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf5ab0 elementor-widget elementor-widget-image\" data-id=\"ebf5ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-scaled.jpg\" class=\"attachment-full size-full wp-image-9887\" alt=\"Amazon Ads in 2025 to Target Real Buyers\" srcset=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-scaled.jpg 2560w, https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-400x267.jpg 400w, https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-1198x800.jpg 1198w, https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-768x513.jpg 768w, https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-1536x1025.jpg 1536w, https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/2025\/12\/woman-sitting-couch-studying-sales-black-friday-min-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993f7ee elementor-widget elementor-widget-wd_text_block\" data-id=\"993f7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=7.0.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>It's time for you to stop fantasizing that a reader might search your book and purchase it. The time has changed. In 2025, you need to improve your advertising strategies on Amazon. You can now target buyers with Amazon Ads who viewed your competitors page, or abandoned your book in their cart. However, you need to know how to use it properly so that every dollar you spend is an investment not a loss. Here, we talk all about <strong>Amazon book ads<\/strong> from basics to advanced strategies, you can use to top up the charts.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6c66a elementor-widget elementor-widget-heading\" data-id=\"9d6c66a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_1_How_to_Create_and_Configure_Your_Amazon_Book_Ads_Account\" >Step 1: How to Create and Configure Your Amazon Book Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_2_Start_with_Sponsored_Products_%E2%80%94_The_Essential_First_Step_for_Authors\" >Step 2: Start with Sponsored Products \u2014 The Essential First Step for Authors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_3_Use_a_Highly_Targeted_Search_Keyword\" >Step 3: Use a Highly Targeted Search Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_4_Scale_Your_Budget_with_a_Strategic_Approach\" >Step 4: Scale Your Budget with a Strategic Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_5_How_to_Maintain_Laser-Focused_and_Organized_Campaigns\" >Step 5: How to Maintain Laser-Focused and Organized Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_6_Leverage_Strong_Creative_Assets_for_Better_Performance\" >Step 6: Leverage Strong Creative Assets for Better Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_7_Upgrade_to_Sponsored_Brands_to_Promote_Multiple_Books\" >Step 7: Upgrade to Sponsored Brands to Promote Multiple Books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Step_8_Reconnect_with_Shoppers_Using_Sponsored_Display_Retargeting\" >Step 8: Reconnect with Shoppers Using Sponsored Display Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Final_Step_Analyze_Your_Performance_and_Optimize_Continuously\" >Final Step: Analyze Your Performance and Optimize Continuously.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/acebookpublishers.com\/blog\/how-authors-can-use-amazon-ads-in-2025-to-target-real-buyers\/#Book\" >Book<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_1_How_to_Create_and_Configure_Your_Amazon_Book_Ads_Account\"><\/span>Step 1: How to Create and Configure Your Amazon Book Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f454193 elementor-widget elementor-widget-wd_text_block\" data-id=\"f454193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>About millions of authors publish on Amazon but only few have ideas about Amazon Ads or know how to properly use it. Why? Because no one guides an author on how to market their book. Most of them only think, <strong>Are Amazon ads worth it for books<\/strong> and then stop before they ever give them a real chance. But no more. Let's learn how to use them.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff8436 elementor-widget elementor-widget-heading\" data-id=\"7ff8436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Prep Your Book Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85be09 elementor-widget elementor-widget-wd_text_block\" data-id=\"a85be09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>First of all, furnish your book. Make sure your book is well edited and professional, so when a reader clicks your ad, you need to convince them to buy it.<\/p><ul><li>Your book should have a high quality cover. It's the first thing that attracts an ad-clicker.<\/li><li>Refine your product page on Amazon. It's your landing page for the book so make sure it is well-written, has a <strong>Look Inside<\/strong> feature on and has at least 3 reviews from genuine readers.\u00a0<\/li><li>If you haven\u2019t set up your free Amazon Author Central account then do it. You can link all your books to your profile, upload an author photo, and write a great bio. It is a very basic step that makes you look like a professional.<\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aac02 elementor-widget elementor-widget-heading\" data-id=\"d2aac02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Register Your Ad Account<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8acb7e elementor-widget elementor-widget-wd_text_block\" data-id=\"f8acb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Now, let's start with the ad account:<\/p><ul><li>You can control your ads through the <strong>Amazon Advertising Console<\/strong>, available on your KDP account.\u00a0<\/li><li>Next, find a <strong>Marketing<\/strong> section or it can be, <strong>Promote and Advertise<\/strong>.<\/li><li>Tap on the option to start an ad campaign. Amazon will open your separate Ads Console. You can then login using the same KDP account.<\/li><li>You can make a separate ad account for every store where you want to advertise your book. Like, <a href=\"http:\/\/amazon.com\">Amazon.com<\/a> for the US. If you are promoting in the UK then <a href=\"http:\/\/amazon.co.uk\">Amazon.co.uk<\/a>. [Remember to choose the market where you expect your book to sell.]<\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f7c18 e-con-full blog01 e-flex e-con e-child\" data-id=\"14f7c18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b03cb4 elementor-widget elementor-widget-html\" data-id=\"2b03cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<link rel=\"stylesheet\" id=\"elementor-post-8798-css\" href=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/uploads\/elementor\/css\/post-8798.css?ver=1776457347\" type=\"text\/css\" media=\"all\">\n\t\t\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8798\" class=\"elementor elementor-8798\" data-elementor-post-type=\"cms_block\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677cd22 e-flex e-con-boxed e-con e-parent\" data-id=\"677cd22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b727e7 elementor-widget elementor-widget-heading\" data-id=\"9b727e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ALL SERVICES<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab006f7 elementor-widget elementor-widget-html\" data-id=\"ab006f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"servicemenu\">\r\n\t<li class=\"menu-item\"><a href=\"https:\/\/acebookpublishers.com\/ghostwriting\" data-wpel-link=\"exclude\">Ghostwriting<\/a><\/li>\r\n\t<li class=\"menu-item\"><a href=\"https:\/\/acebookpublishers.com\/book-editing\" data-wpel-link=\"exclude\">Book Editing<\/a><\/li>\r\n\t<li class=\"menu-item\"><a href=\"https:\/\/acebookpublishers.com\/book-marketing\" data-wpel-link=\"exclude\">Book Marketing<\/a><\/li>\r\n\t<li class=\"menu-item ghhg\"><a href=\"\" data-wpel-link=\"internal\">Publishing<\/a><\/li>\r\n\t<li class=\"menu-item sub-item\"><a href=\"https:\/\/acebookpublishers.com\/book-publishing\" data-wpel-link=\"exclude\">Book Publishing<\/a><\/li>\r\n\t<li class=\"menu-item sub-item\"><a href=\"https:\/\/acebookpublishers.com\/childrens-book\" data-wpel-link=\"exclude\">Childrens book<\/a><\/li>\r\n\t<li class=\"menu-item sub-item\"><a href=\"https:\/\/acebookpublishers.com\/christian-book\" data-wpel-link=\"exclude\">Christian Book<\/a><\/li>\r\n\t<li class=\"menu-item\"><a href=\"https:\/\/acebookpublishers.com\/book-cover-design\" data-wpel-link=\"exclude\">Book Cover Design<\/a><\/li>\r\n\t\t<li class=\"menu-item\"><a href=\"https:\/\/acebookpublishers.com\/audiobook\" data-wpel-link=\"exclude\">Audiobook<\/a><\/li>\r\n<\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6c0b9 e-con-full e-flex e-con e-child\" data-id=\"4c6c0b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b05a4ab elementor-widget elementor-widget-heading\" data-id=\"b05a4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Need<Br>\nImmediate <Br>\nAssistance?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d00c38 elementor-widget elementor-widget-wd_text_block\" data-id=\"3d00c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-center\">\n\t\t\t\n\t\t\t<p>Do you need professional assistance and need to communicate with our experts? 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class=\"elementor-element elementor-element-eb18190 e-flex e-con-boxed e-con e-parent\" data-id=\"eb18190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b04cb2 e-flex e-con-boxed e-con e-parent\" data-id=\"78b04cb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dde28fe e-con-full e-flex e-con e-child\" data-id=\"6dde28fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324a31e e-con-full e-flex e-con e-child\" data-id=\"324a31e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2c51a9 elementor-widget elementor-widget-wd_title\" data-id=\"6b2c51a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=7.0.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div class=\"title-wrapper set-mb-s reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\">Get ready to become a Bestseller<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title set-cont-mb-s reset-last-child wd-fontsize-xs\">\n\t\t\t\t\tSchedule a call and talk to our book writing 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value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>Your Name Here<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_1_1' type='text' value='' class='large'    placeholder='Your Name Here' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email 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       } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b68d9 e-flex e-con-boxed e-con e-parent\" data-id=\"e5b68d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14b503e e-flex e-con-boxed e-con e-parent\" data-id=\"14b503e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13fd8c1 e-con-full e-flex e-con e-child\" data-id=\"13fd8c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a617169 elementor-widget elementor-widget-heading\" data-id=\"a617169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Set Up Billing Option (How you will pay Amazon)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5f340 elementor-widget elementor-widget-wd_text_block\" data-id=\"da5f340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Now you need to choose the payment option. Don\u2019t worry, they will only charge when someone clicks your ad ( CPC- Cost Per Click), not when they see it.<\/p><p><strong>Smart Tip: <\/strong><em>You can create a Portfolio in the Amazon Ads dashboard. You can create Mystery Series Portfolio or Non-Fiction to keep everything organized for your multiple books<\/em><strong>.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6993e4 elementor-widget elementor-widget-heading\" data-id=\"f6993e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_2_Start_with_Sponsored_Products_%E2%80%94_The_Essential_First_Step_for_Authors\"><\/span>Step 2: Start with Sponsored Products \u2014 The Essential First Step for Authors<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291c4df elementor-widget elementor-widget-wd_text_block\" data-id=\"291c4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Now you need to select an ad type and the best one is <a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-products?ref_=a20m_us_hnav_smb_p_sp\"><strong>Sponsored Products<\/strong><\/a> <strong>Amazon ads for authors. <\/strong>This type will only display one book directly in search results. It will even show your books on the other books page. You have another two options with Sponsored Products: <strong>Automatic Targeting<\/strong> and <strong>Manual Targeting<\/strong>. Let's see which one suits you.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bc87c elementor-widget elementor-widget-heading\" data-id=\"13bc87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Automatic Targeting: The Easy Way To Show Up in Search Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b074b elementor-widget elementor-widget-wd_text_block\" data-id=\"80b074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>It is your free research tool. When you select the Automatic Targeting option, Amazon through its algorithm decides keywords that are relevant to your book genre.\u00a0<\/p><p><strong>How Does it Work: <\/strong>Amazon sees your book title, description basically your book's full page then shows your ads to buyers using keywords it thinks will work for your book<\/p><p><strong>Why Is It Best for Authors?<\/strong> You, as a beginner, might not know search terms readers use for books like yours, so this is perfect for you.<\/p><p><strong>How to use it<\/strong>: First of all, set a low budget. Like $5 to $8 for your book and use a <strong>dynamic bid-down only<\/strong> type strategy. It means, if a click is unlikely to lead to a sale then Amazon will lower your bid. It can save your money. Next, let it run for 7- 10 days and collect data by downloading the <strong>Search Term Report<\/strong>. You can use it to see the exact phrases readers typed that help you with clicks and sales. All of them are your keywords from actual buyers.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7e732 elementor-widget elementor-widget-heading\" data-id=\"2a7e732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Manual Targeting ( Target only those who are interested or related)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4f248 elementor-widget elementor-widget-wd_text_block\" data-id=\"1a4f248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>After you gather the data of highly competitive keywords from automatic campaigns, move to the next option, that is <strong>Manual Targeting<\/strong>. This time you will only focus your budget on the highly effective terms. You can use it in two ways:<\/p><ul><li><strong>Keyword Targeting<\/strong><\/li><\/ul><p>You will target only the keywords you collected from the automatic campaign. Like, <strong>epic fantasy new release<\/strong> or <strong>dark romance books,<\/strong> etc. Now your ad will only appear when a reader is actively finding a book like yours.<\/p><ul><li><strong>Product Targeting aka ASINs<\/strong><\/li><\/ul><p>Now you will target other or similar book product pages (ASINs). Like, a best selling novel page from a direct competitor. Now, your ad will appear at the end of other author's pages with the same genre. It will steal their traffic right before readers try to buy.<\/p><p><strong>Pro Tips 1: <\/strong>You tell Amazon in a Manual Campaign that how closely can a buyer keyword match with yours.\u00a0<\/p><ul><li>You can choose <strong>Exact Match<\/strong>. It means the buyer should type the exact keyword like <strong>urban fantasy romance<\/strong> will show only <strong>urban fantasy romance<\/strong>. Use this type for your best performing keywords and bid high on them.<\/li><li>You can use <strong>Phrase Match <\/strong>as well. Like, a<strong> new urban fantasy romance novel. <\/strong>Here they can add words like new or novel. Use it only for profitable keywords.<\/li><\/ul><ul><li>The last one is Broad Match. It means keywords can be in any order like a <strong>new fantasy romance novel with urban settings.<\/strong> Bid low on these keywords.<\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e20edc elementor-widget elementor-widget-heading\" data-id=\"5e20edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_3_Use_a_Highly_Targeted_Search_Keyword\"><\/span>Step 3: Use a Highly Targeted Search Keyword<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432e5e9 elementor-widget elementor-widget-wd_text_block\" data-id=\"432e5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We have already discussed how important keywords are for Amazon Ads. Another kind of keyword is long-tail phrases. They are the most important because readers use them when they are close to buying. They won\u2019t write broad terms like mystery or horror. So you need to choose wisely.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ed271 elementor-widget elementor-widget-heading\" data-id=\"82ed271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Let\u2019s Find Out Your Long-Tail Buyer Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b54ac elementor-widget elementor-widget-wd_text_block\" data-id=\"34b54ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>What is the long-tail keyword? It is a phrase that is of three or more words that describes your book's theme. Here is what they look like:<\/p><table><tbody><tr><td><p><strong>Broad Keyword for High Competition, and Low Intent<\/strong><\/p><\/td><td><p><strong>Long-Tail Keyword\u00a0 for Low Competition and High Buyer Intent<\/strong><\/p><\/td><\/tr><tr><td><p><em>Mystery book<\/em><\/p><\/td><td><p><em>cozy mystery with talking cat<\/em><\/p><\/td><\/tr><tr><td><p><em>Self-help<\/em><\/p><\/td><td><p><em>self help book for anxiety in teens<\/em><\/p><\/td><\/tr><tr><td><p><em>Fantasy<\/em><\/p><\/td><td><p><em>dark fantasy romance enemies to lovers<\/em><\/p><\/td><\/tr><\/tbody><\/table>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f791d8d elementor-widget elementor-widget-heading\" data-id=\"f791d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where to Find These Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e469e6d elementor-widget elementor-widget-wd_text_block\" data-id=\"e469e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>One way to find them is with Automatic and Manual Targeting Campaigns. Another way is through the <strong>Amazon Search Bar<\/strong>. You can start by clicking on the Amazon search bar and type broad terms like fantasy or horror. Note the autocomplete suggestions. All of them are popular search keywords.<\/p><p>You can try sub-genre tropes like in fiction, <strong>enemies to lovers, post-apocalyptic, strong female lead<\/strong> and in non-fiction guides to starting a business, personal finance for Gen Z, etc.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc99cc elementor-widget elementor-widget-heading\" data-id=\"0fc99cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The Competitor Strategy (Product Targeting)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721b542 elementor-widget elementor-widget-wd_text_block\" data-id=\"721b542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We have already discussed about ASINs ( Amazon Standard Identification Number) and how you can target other product pages for your ads. You can find ASINs in the <strong>Product Information<\/strong> of any book. Second, you can run ads that target the <strong>Author Page. <\/strong>Like, you can target Stephen King's author page if you write mystery, horror, or thriller.<\/p><p><strong>Pro Tip 2: <\/strong>Don't only target best sellers or mega bestsellers as their ASINs are expensive. Search for allies who have consistent sales but aren't famous. Their ASINs are low in cost and readers are also prone to trying new authors in the same genre.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89efa36 elementor-widget elementor-widget-heading\" data-id=\"89efa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Underrated Option: Trying Negative Keyword <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa8cca elementor-widget elementor-widget-wd_text_block\" data-id=\"7fa8cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>This is the secret weapon that most of the authors don't try. It can save money. Negative Keywords stop your ads from appearing in irrelevant searches. In short, only actual buyers can see your ads.\u00a0<\/p><table><tbody><tr><td><p><strong>Your Book Example<\/strong><\/p><\/td><td><p><strong>Bad Search Term<\/strong><\/p><\/td><td><p><strong>Negative Keyword to Add<\/strong><\/p><\/td><td><p><strong>Why it Save Money<\/strong><\/p><\/td><\/tr><tr><td><p><strong>Paid<\/strong> Book<\/p><\/td><td><p><em>free Kindle books<\/em><\/p><\/td><td><p><strong>free<\/strong> (Negative Exact Match)<\/p><\/td><td><p>Stops clicks from readers only looking for a free book.<\/p><\/td><\/tr><tr><td><p><strong>Young Adult<\/strong> Thriller<\/p><\/td><td><p><em>adult thriller books<\/em><\/p><\/td><td><p><strong>adult<\/strong> (Negative Phrase Match)<\/p><\/td><td><p>Stops clicks from readers looking for more mature content.<\/p><\/td><\/tr><tr><td><p><strong>Ebook<\/strong> Only<\/p><\/td><td><p><em>paperback<\/em><\/p><\/td><td><p><strong>paperback<\/strong> (Negative Exact Match)<\/p><\/td><td><p>Stops clicks from readers who only buy physical copies.<\/p><\/td><\/tr><\/tbody><\/table><p>Note: If you are confused about how to use keywords or any targeting campaign option, then don\u2019t. Ace Book Publishers is a <a href=\"https:\/\/acebookpublishers.com\/book-publishing\"><strong>book publishing company<\/strong><\/a> and has expertise in <a href=\"https:\/\/acebookpublishers.com\/book-marketing\"><strong>Amazon book marketing<\/strong><\/a><strong>. <\/strong>You can visit their website and work with them to maintain your Amazon marketing.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5305cb8 elementor-widget elementor-widget-heading\" data-id=\"5305cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_4_Scale_Your_Budget_with_a_Strategic_Approach\"><\/span>Step 4: Scale Your Budget with a Strategic Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f60305 elementor-widget elementor-widget-wd_text_block\" data-id=\"8f60305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>You cannot increase your budget daily. It can be risky for you. You need to spend accordingly on what works and is profitable. Mostly you pay according to CPC means Cost per Click model. The average <a href=\"https:\/\/acebookpublishers.com\/blog\/cost-to-publish-a-book-on-amazon\/\"><strong>Amazon Kindle Direct Publishing cost<\/strong><\/a> for Sponsored Products is $0.81 to $1.30, Sponsored Brands is $1.10 to $2.50, and Sponsored Display is $0.80 to $1.60. However, this is not the important cost. The main cost is what you pay that leads to profit and that you can calculate with ACOS.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc8cf1 elementor-widget elementor-widget-heading\" data-id=\"7dc8cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. What is ACOS and how to track it<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb2072 elementor-widget elementor-widget-wd_text_block\" data-id=\"efb2072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>You must be reading about the term ACOS for the first time but it is the most important metric for scaling. ACOS is the Advertising Cost of Sales. It tells you how efficient your ad spending is. You can calculate it\u00a0<\/p><p><strong>ACOS = <u>Total Ad\u00a0 Spend<\/u>. \u00a0 x 100<\/strong><\/p><p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Total Sales from Ads<\/strong><\/p><p>\u00a0You need to check two things with this formula. Is your ACOS Break-Even or Target? It means if your ad spend is equal to your royalty then your ACOS is break-even. Like, your book sells for $5.99, and you get $ 4.50 in royalties. You can then target ACOS to make a profit. Like if your break-even is 50% then you can target 30% ACOS.<\/p><p><strong>The Basic Rule: You should increase the budget on campaigns that are performing below your target ACOS.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee84ce4 elementor-widget elementor-widget-heading\" data-id=\"ee84ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. How to Adjust Your Budget (The \"Slow Drip\" Method)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51fd92 elementor-widget elementor-widget-wd_text_block\" data-id=\"c51fd92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>If your campaign is profitable, don't double the budget overnight. Instead, increase slowly. Add a daily budget of only 15% to 20% after every 3-5 days. Next, try to schedule your ads ( if possible). Check at what time you get sales and bid your keywords there.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c5a7 elementor-widget elementor-widget-heading\" data-id=\"c14c5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_5_How_to_Maintain_Laser-Focused_and_Organized_Campaigns\"><\/span>Step 5: How to Maintain Laser-Focused and Organized Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f540e elementor-widget elementor-widget-wd_text_block\" data-id=\"03f540e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>If you don't organize your Amazon Ads account, it can clutter your structure and can lead to loss. So make sure every book has at least three main campaign types. You can choose to divide your campaign into these three pillars.<\/p><table><tbody><tr><td><p><strong>Campaign Pillar<\/strong><\/p><\/td><td><p><strong>Purpose<\/strong><\/p><\/td><td><p><strong>Targeting Type<\/strong><\/p><\/td><td><p><strong>Key Metric to Watch<\/strong><\/p><\/td><\/tr><tr><td><p><strong>Pillar 1: Discovery (Auto\/Broad)<\/strong><\/p><\/td><td><p>Finds new, high-converting buyer search terms.<\/p><\/td><td><p><strong>Automatic Targeting<\/strong> and <strong>Manual Broad Match<\/strong>.<\/p><\/td><td><p><strong>Search Term Report<\/strong> (Use this data to feed Pillar 2).<\/p><\/td><\/tr><tr><td><p><strong>Pillar 2: Harvest (Exwins Match)<\/strong><\/p><\/td><td><p>Drives sales using the proven, profitable search terms found in Pillar 1.<\/p><\/td><td><p><strong>Manual Exact Match<\/strong> Keywords and <strong>Product ASINs<\/strong>.<\/p><\/td><td><p><strong>ACOS<\/strong> (Must be below your profit threshold).<\/p><\/td><\/tr><tr><td><p><strong>Pillar 3: Protection (Brand)<\/strong><\/p><\/td><td><p>Defends your own book page and author name from competitors.<\/p><\/td><td><p><strong>Manual Exact Match<\/strong> on your Author Name, Book Titles, and Series Name.<\/p><\/td><td><p><strong>Impressions\/CTR<\/strong> (Must be high to prove ownership of your brand).<\/p><\/td><\/tr><\/tbody><\/table><p><strong>Pro Tip 3: Always name your campaign. Like, [ book title] | Auto | Exact Match | $0.50<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3fdc0 elementor-widget elementor-widget-heading\" data-id=\"ab3fdc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Divide your bids<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595b36d elementor-widget elementor-widget-wd_text_block\" data-id=\"595b36d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Don't mix your match types i.e Broad, Phrase and Exact in the same Ad Group. If you did it, you cannot bid on them separately. Remember, <strong>Different Match Types = Different Intent. <\/strong>You have to bid high on Exact Match then Broad Match. ( A reader using Exact Match is close to buying, while Broad ones are not.) Always create a separate Ad Group for each.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931ec25 elementor-widget elementor-widget-heading\" data-id=\"931ec25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Portfolios for Budget Caps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d239e elementor-widget elementor-widget-wd_text_block\" data-id=\"95d239e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>You can also use the <strong>Portfolios<\/strong> option in Amazon Ads. They can act like folders with many campaigns. You can even set a budget cap on them. Like, if you set $400 per month then all campaigns in that Portfolio will stop at $400 so you don't overspend.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798b170 elementor-widget elementor-widget-heading\" data-id=\"798b170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_6_Leverage_Strong_Creative_Assets_for_Better_Performance\"><\/span>Step 6: Leverage Strong Creative Assets for Better Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c029345 elementor-widget elementor-widget-wd_text_block\" data-id=\"c029345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We have talked about keywords and how to get sales through them. Now let's talk about how you can use visuals to get sales.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c86766 elementor-widget elementor-widget-heading\" data-id=\"8c86766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Polish Your Book Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eacf5d elementor-widget elementor-widget-wd_text_block\" data-id=\"8eacf5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Give your book page a treat and use the A+ Content feature ( you can find it under the Marketing section). It can help you move from plain text to character art, maps, and in short use multimedia. Note that your book's first few pages should be available in the Look Inside feature. You can write A+ content with Ace Book Publisher's <a href=\"https:\/\/acebookpublishers.com\/book-marketing\/\"><strong>professional ebook marketing services.<\/strong><\/a><span style=\"font-size: 16.5px;\"><\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9599e elementor-widget elementor-widget-heading\" data-id=\"8e9599e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Step into 2025 with Sponsored Brands Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7581119 elementor-widget elementor-widget-wd_text_block\" data-id=\"7581119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Today, Sponsored Products are not enough for sales. You need to level up to features like <a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-brands?ref_=a20m_us_hnav_smb_p_sb\"><strong>Sponsored Brands<\/strong><\/a><strong> Video<\/strong> ads in 2025.<\/p><ul><li>It can help in creating high quality video ads that appear in the search results.<\/li><li>Properly show your book cover, main twist, or dialogue, or an intense scene.\u00a0<\/li><li>Always include text or captions as most of the videos are auto-mute.<\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662aaff elementor-widget elementor-widget-heading\" data-id=\"662aaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Make your book a Brand.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f7b0 elementor-widget elementor-widget-wd_text_block\" data-id=\"7b2f7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>After you have released at least three books of the same genre, you can now switch to <strong>Sponsored Brands.<\/strong> You have to now change the book title to call to action. Like, <strong>Discover the 3-Book Thrilling Horror Series To Give You Chills At Night. <\/strong>You can now target the direct <strong>Amazon Author Store<\/strong> to help readers buy all books at once. Sponsored Brands also allow extra slots to showcase your book through images. You can use <a href=\"https:\/\/acebookpublishers.com\/\">Ace Book Publishers'<\/a> expert <a href=\"https:\/\/acebookpublishers.com\/book-cover-design\">book cover services<\/a> to outshine your book.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f8793 elementor-widget elementor-widget-heading\" data-id=\"91f8793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_7_Upgrade_to_Sponsored_Brands_to_Promote_Multiple_Books\"><\/span>Step 7: Upgrade to Sponsored Brands to Promote Multiple Books<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2a72b elementor-widget elementor-widget-wd_text_block\" data-id=\"8a2a72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We have already talked about what Sponsored Brands is. So let's move on to how you can use keywords to strategically target. Note, you should focus on high-volume searches for Sponsored Brands.<\/p><ul><li>You can use main genre keywords like <strong>cozy fantasy, or self help guide<\/strong>. You can bid high on them and you are promoting multiple books at once.<\/li><li>Focus on competitors keywords like using famous author names like, <strong>Lee Child Books<\/strong>, etc.<\/li><li>You can also use keywords like <strong>series to<\/strong> <strong>binge, or best books of the year,<\/strong> to engage readers for the long run.<\/li><\/ul><p><strong>Start by dedicating a separate Amazon Store<\/strong><\/p><p>Never use Sponsored Brands for one book. Always aim for it when you have released multiple books in the series. The main point is to create your separate Amazon Store ( find it through Author Central and Amazon Ads section)\u00a0<\/p><ul><li>Now you can make each page for the series, your latest releases, and more.<\/li><li>By directing readers to your store, you give buyers to buy multiple books. It will increase your <strong>Average Order Value (AOV)<\/strong>.<\/li><li>Write good headlines like \"<strong>Follow the Harry Potter twin into the 5-Book Fantasy World.<\/strong><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7040b69 elementor-widget elementor-widget-heading\" data-id=\"7040b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_8_Reconnect_with_Shoppers_Using_Sponsored_Display_Retargeting\"><\/span>Step 8: Reconnect with Shoppers Using Sponsored Display Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ed851 elementor-widget elementor-widget-wd_text_block\" data-id=\"97ed851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We all know, buyers never shop on the first visit. They browse, check other books and then get distracted. You need a second chance to allow your book to shine in front of potential shoppers and that you can get with <a href=\"https:\/\/advertising.amazon.com\/products\/display-ads?ref_=a20m_us_hnav_smb_p_da\"><strong>Sponsored Display<\/strong><\/a><strong> Retargeting. <\/strong>You can use it for a high-intent target as it has low ACoS and reasonable conversion rates.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3f368 elementor-widget elementor-widget-heading\" data-id=\"4a3f368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Target the Viewers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d969ec elementor-widget elementor-widget-wd_text_block\" data-id=\"0d969ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Retarget those who have liked your cover and click on it. Also, those who have searched your genre and bought another book. Bid aggressively on these, since the audience is motivated. If someone has viewed your Book 1 but didn't buy it, then retarget them with Book 2 or even the box set. The best thing about Sponsored Display is that ads follow reader offside Amazon means on websites apps and even Kindle Lockscreen.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d78849 elementor-widget elementor-widget-heading\" data-id=\"4d78849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Retarget the Buyers (Cross-Selling) and use Lockscreen Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8880be5 elementor-widget elementor-widget-wd_text_block\" data-id=\"8880be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Now you can target the readers who already bought your book. Advertise a second book to them. Lockscreen ads are also another feature of Sponsored Display. It shows ads on Kindle and Fire Tablets. Since the ad is a full size image, make sure you have high quality cover from reputable cover designers like Ace Book Publishers.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aea946 elementor-widget elementor-widget-heading\" data-id=\"3aea946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Final_Step_Analyze_Your_Performance_and_Optimize_Continuously\"><\/span>Final Step: Analyze Your Performance and Optimize Continuously.<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada8a16 elementor-widget elementor-widget-wd_text_block\" data-id=\"ada8a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Amazon Ads is all about data and keywords. The more information you get, the better you'll bid. Always review your campaigns <strong>once a week.<\/strong> Make sure you analyze your ACOS, RACOS ( Reverse ACOS) and TACOS. Make sure your book has A+ content. Always run ads separately for each match type and use the search report to find high-performing keywords.<\/p><p><strong>The Golden Tip<\/strong>: If running an ad campaign is confusing to you then let the professions like Ace Book Publishers lead the way. They can help you with everything from Sponsored Products to Display and even send you a monthly report.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae38351 elementor-widget elementor-widget-heading\" data-id=\"ae38351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">It's Time To Level Up Your Marketing Game<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41015ba elementor-widget elementor-widget-wd_text_block\" data-id=\"41015ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>We all know 2025 and upcoming years are all AI driven. So why not change the way we market our books and use Amazon Ads as a business. All you need to do is follow this guide step by step and use terms keywords, ACOS and Match Type accordingly. You can partner with Ace Book Publishers and let them be your marketer partner. Remember, slow and steady win the race.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b358df e-flex e-con-boxed e-con e-parent\" data-id=\"2b358df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57b220 elementor-widget elementor-widget-heading\" data-id=\"f57b220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Frequently <span class=\"hd-1\">Asked Questions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce49a42 elementor-widget elementor-widget-wd_accordion\" data-id=\"ce49a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-accordion-css\" href=\"https:\/\/acebookpublishers.com\/blog\/wp-content\/themes\/woodmart\/css\/parts\/el-accordion.min.css?ver=7.0.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div class=\"wd-accordion wd-style-shadow\" data-state=\"first\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-accordion-item\">\n\t\t\t\t\t<div class=\"wd-accordion-title wd-active text-left wd-opener-pos-left\" data-accordion-index=\"0\">\n\t\t\t\t\t\t<div class=\"wd-accordion-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIs Amazon ads for debut book and first time author?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"wd-accordion-opener wd-opener-style-plus\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"wd-accordion-content reset-last-child wd-active\" data-accordion-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p>I would suggest debut books or first time authors to first work on their books. Get high quality cover designing, editing, etc. because ads cannot fix a weak book. Then try to optimize your book page and get at least 3 to 4 genuine reviews. After that, you start slowly with Sponsored Products.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-accordion-item\">\n\t\t\t\t\t<div class=\"wd-accordion-title text-left wd-opener-pos-left\" data-accordion-index=\"1\">\n\t\t\t\t\t\t<div class=\"wd-accordion-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tDoes anybody have any experience with self-publishing via Amazon?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"wd-accordion-opener wd-opener-style-plus\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"wd-accordion-content reset-last-child\" data-accordion-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p>Our book publishing company has self published thousands of books on Amazon. We can help you with everything from basic tasks like editing, publishing, etc. to advanced tasks like Amazon Ads, book trailers, and press releases. You can get free consultation on our Ace Book Publishers page about your self publishing career.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-accordion-item\">\n\t\t\t\t\t<div class=\"wd-accordion-title text-left wd-opener-pos-left\" data-accordion-index=\"2\">\n\t\t\t\t\t\t<div class=\"wd-accordion-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tDo Editorial Reviews on Amazon Author Central actually do anything?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"wd-accordion-opener wd-opener-style-plus\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"wd-accordion-content reset-last-child\" data-accordion-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p>If you want your Amazon Author Central to look professional and credible then editorial reviews are the best things you can add. They are reviews from other authors, influencers, famous personalities, and more. When a reader sees it, they instantly click the book and try to buy it. So make sure your book\u2019s first look should be catchy enough to stop them from distraction.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-accordion-item\">\n\t\t\t\t\t<div class=\"wd-accordion-title text-left wd-opener-pos-left\" data-accordion-index=\"3\">\n\t\t\t\t\t\t<div class=\"wd-accordion-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tDo Amazon ads work for finding readers?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"wd-accordion-opener wd-opener-style-plus\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"wd-accordion-content reset-last-child\" data-accordion-index=\"3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<p>Any active reader or shopper can see your book through Amazon Ads. All you need to do is make sure your book ad is worth enough for them to click and bid on your keywords accordingly.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3ef7df form01 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"e3ef7df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ae3a8 elementor-widget elementor-widget-heading\" data-id=\"e7ae3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Request a Free Quote<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a857995 e-con-full e-flex e-con e-child\" data-id=\"a857995\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2718d8d e-con-full e-flex e-con e-child\" data-id=\"2718d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9626143 e-con-full e-flex e-con e-child\" data-id=\"9626143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a38e6 elementor-widget elementor-widget-wd_text_block\" data-id=\"80a38e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_1' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\"><span class=\"ez-toc-section\" id=\"Book\"><\/span>Book<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/blog\/wp-json\/wp\/v2\/posts\/9890' data-formid='1' novalidate> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--input-type-text 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